Winderup is your source for innovative workflow solutions and applications for graphics and business. When others say "it can't be done", watch Winderup get it done.

About Us

Founder Rob Vanderwerf has developed a reputation as an innovative developer of custom software solutions for the printing and publishing world. Using scripting, tagging, and sound workflow design, Rob has built retail ads, catalogs, professional & travel directories for numerous clients, saving time and money.

In 2012, an idea for an Online Community for those who hunt, fish, and trap in New York State was formed. was launched in July of 2012. Twelve months later, Winderup had written its own CMS to power the growing website. Soon, was making quite a bit of noise in New York's Sportsman community, building the site's traffic from zero to over 300,000 visitors each month.

That proven CMS has been made smaller and more flexible. It's ready to take on ecommerce, business intelligence reporting (BI), blogs, photo galleries, and more.

Although we specialize in publishing technology and its workflows, we have helped businesses of all sorts with custom solutions for their unique situations.

website development

Website Development

Some clients want to keep it simple. They just want a few web pages to communicate who they are and what they offer in a static website. Others need the ability to add or change content on a moment's notice. These dynamic websites require a content management system (CMS). Winderup can help with either one, giving you the website that best fits your needs.

catalogs directories more

Publishing Automation

Does your organization produce catalogs, directories, retail ads, or print-on-demand documents? Well, they all have one thing in common: data drives their content. We used to use AppleScripts to populate QuarkXPress pages automatically. But today, most workflows leverage Adobe InDesign's ability to import XML and format it on the fly. This is Winderup's world of data and graphics.

Geek stuff

Misc Tech Stuff

Do you have an odd job requiring a geek? Maybe you need help with a Social Media Campaign or need advice before purchasing some technology for your small business Call it Geek ala carte. Just reach out and maybe we can help.
Click the button below, tell us about your project, and let's see if we can work it out!